Business networking groups, how do you find the right one?

Business networking groups and What's Right

With the plethora of business networking groups, how do you find the right one for you?

 

There are so many business networking groups in existence which makes it quite a challenge to find the perfect one, for me the network group has to be both enjoyable and beneficial to my business.   Discovering the right group can be as elusive as finding the proverbial needle in a haystack, and having tried quite a number of business networking groups myself, I’ve found one group in particular that makes a difference in more ways than one!

 

What are the benefits of Business Networking Groups?

Let’s first examine what the benefits are of investing your time in a business networking group.  Firstly, it’s an excellent way to meet groups of people who could be interested in your product or service, and to connect with others who have a network of their own, where they might be prepared, over time to refer their contacts to you.

As networking is about building relationships, getting results doesn’t happen overnight, it’s widely accepted that it takes on average 7 touch points with a prospect before they become your customer. So spending time with people in your business networking groups, and getting to know their product or service offering is an essential part of successful networking.

Reciprocity key to successful networking

Dr Ivan Miser, the founder and chairman of one of the world’s largest referral networking groups, BNI networking, calls it an approach of reciprocity, givers gain, where building friendships and trust pays dividends.

What types of business networking groups are available?

There are three different types of network groups to choose from:

  1. Support network
  2. Referral Network
  3. Information Network

The objective of a referral network, is to refer business to those members in the group, whereas an information network is one where experts present their knowledge, this could be in the form of presentations, debates, and talks, and could be a good place to present your own expertise.  Support networks on the other hand, do just that, and provide tailored support for specific needs, for example this could be for start up businesses, women in business, or industry specific sectors.

Take the time to find out about others businesses

Over the years, I’ve learnt that successful networking isn’t just about introducing my business to others, but it’s also about recommending other people’s products and services.  To do this well, I have to invest time to learn about the businesses of others in my  networking groups.  This knowledge enables me to make a qualified referral and a proper introduction, by this I mean that when the member in my business networking group makes the call to one of my contacts, my contact is not only expecting the call but has a real interest in having a meeting or discussion with them.

This approach to networking pays dividends because you are actually providing a genuine service to the people you meet and very often they are keen to return the deed.

I recommend adding some diversity to your networking as it will open up more opportunities for you than if you just networked with people like you.  So I suggest approaching your networking with the idea of having a network of both synergistic groups and diverse groups from outside your profession. 

Business Networking Groups that can make a real difference in more ways than one.

Network groups that make a difference - What's Right raises money for good causes

One of the business networking groups that ticks all of my networking criteria is What’s Right, it’s an informal referral networking group with a difference.  What makes it stand out from other business networking groups, are its values and principles of giving back and supporting good causes.  Over the last 5 years the group’s trusted partners have raised over £10,000.00 for the benefit of good causes.  It’s a win win for all.

 

If the values of What’s Right appeal to you, and you are interested in coming to one of our business networking groups to find out more, contact What’s Right on +44(0)8453032772Network groups that make a difference - What's Right