Sales & Marketing Consulting & Training

Most businesses would like more sales, at a recent business conference it was the No 1 top priority for business, it’s the lifeblood of a business and a professional and motivated sales team can take your business to a new level.

Understanding the psychology of the sale and being able to effectively use a consultative sales approach and handle objections with ease are essential skills in today’s business environment.

Sales training for sales professionals and non-sales staff

Whether you are looking for some sales training for non-sales staff or to increase the performance of your existing sales team I provide tailored training courses and individual mentoring for improved sales performance.

There is nothing like the feeling of success when you win a new piece of business, I will never forget winning my first major contract, with the Body Shop which developed into a 16 year long relationship. and there’s nothing like that to spur you on to winning the next sale.

Four key areas, prospecting, customer acquisition, account management & adding value

From my 25 years experience in sales, working at a senior level in both a medium sized company to a multinational plc, I’ve experienced what works and what doesn’t. As a result I provide tailored sales training, and consulting to help companies win new business and increase profitability.

I’ve won major contracts with blue chip companies, in retail and manufacturing sectors, contracts where we renewed multiple times.

It’s this level of experience in winning, developing and renewing contracts that I bring to the training and consulting services I offer.

Take a look at these areas of a successful sales process and see which aspects you’d like to improve in your company.

Areas covered:

Prospecting – Research and planning prior to the sales call

  • Effective sales calls
  • Building rapport
  • Lead generation techniques

Customer Acquisition – Consultative selling approaches

  • Identify needs and buying triggers
  • Establishing your competitive edge
  • Handling objections
  • Turning rejection to your advantage
  • Skillful negotiation

 Winning Presentations

  • Composing winning sales proposals
  • Recognising buying signals
  • Building the relationship
  • Closing techniques
  • Measuring Results/improving performance

Account Management – Performance measurement

  • Developing a winning relationship
  •  Measure/analyse and improve

Adding value

  • Review and feedback
  • Building long term partnerships

I have never worked a day in my life without selling.  If I believe in something, I sell it, and I sell it hard”  Estee Lauder