Video marketing for business is a serious consideration if you want to build the relationship with your target audience, benefit from increased sales and get more visitors to your website.

1.  Video Marketing for Business Reason No 1 – It helps to build the Relationship with your potential buyer.

There are many other positive benefits for your online marketing, so  it’s well worth considering how to use video marketing for business.  Here are my top 7 reasons why video marketing is good for business

On the whole we buy products and services from those we know, like and trust, whether it’s from Mr Patel at the local newsagent or a major purchase from one of the brands we trust.  It’s no different when it comes to our businesses, and with an average of 7 touch points between you and your potential customer before they buy from you, video can help to build that relationship.

Video helps you do that and enforces your message.  It can be used in a number of different ways from creating a business video card to use after networking events to remind those you met about your product or service and to measure their interest in what you offer, or as a welcome video on your website home page or about page.

 2.  Video Marketing for Business Reason No 2 – Increases the number of purchases made

Research by Forbes Insight found that 59% of executives not only preferred to watch video over reading text, but that 65% that watch a video click through to the vendors website, 50% look for more information and 45% report that they contacted a vendor after watching an online video ad. About 50% of those who viewed an online marketing video went on to make a purchase for their business.

 3. Video Marketing For Business Reason No 3 – Great news for retailers, video increases sales

A staggering 90% of shoppers said that video on the retailers website helped them to make a decision about their purchase video and retailers say that products with video attached them outsell products without video.

 4.  Video Marketing For Business Reason No 4 – Websites with video perform better in the search engines.

Take 2 websites with all things being equal except one has video and the other doesn’t, the website with the video on will rank faster and higher than the one that doesn’t.  That’s because the search engines like video and the reasons for that is simply,  people prefer to watch video, with 800 million people per month visiting YouTube.

5.  Video Marketing for Business Reason No 5 – Increased open rates when used in with email marketing.

If you are already using email marketing, which is a highly effective way to increase engagement with your potential customers, and adding video messages to your email marketing has been shown to increase open rates and Eloqua, an automated email marketing provider, found that including video in an introductory email reduced the number of unsubscribes by 75%.

6.  Video Marketing for Business Reason No 6 – Increase the visibility of your website.

75% of Executives told Forbes that they view business related videos once a week, 50% of which watch them on YouTube, and 65% then go on to watch the website of the marketer.

7.  Video Marketing for Business Reason No 7 – On average 20% more traffic to your website with video.

If you’re not yet convinced that video marketing for business is worthwhile, see Google’s recent development.

In 2012  Google announced  its development for  Google Adwords  to use video in their advert.  This is testament to the power of  Google video marketing for business, Google states that traffic to your website increases by on average 20%, when using video, making that reason number 7 why video marketing for business has many commercial benefits. 

If you’d like to find out how we can help you with video marketing for business click here